Sales is a major process needed for BrightLine's continued success from Tech Start Up to one of the Larger Advertisement Agencies in New York. A key contributor to sales is to integrate within the company to build rapport and also push product to key customers and consumers. Also, while dealing with the sales team and part of the sales structure you need to be able to communicate the product successfully through aggressive marketing which allows them to create a sales pitch to likely consumers. This strategy is key because not many people know who BrightLine is so with an aggressive approach to their sales process this allows them to get into business with key Networks and Applications people use on an everyday basis. Also per BrightLine's Sales Process agenda it is honed to create a structured pipeline and to execute a contracts full life cycle which therefore allows BrightLine to build stronger customer relations along with guaranteed renewals of business ventures.
When we look at the following diagrams below you can see that the context diagram shows 2 major external entities that can and will affect BrightLine, those are SAP and their clients. With SAP this is the system that they mainly use to support their sales process but it is not fully streamlined as they use NetSuite and QuickBooks as well. NetSuite and SAP are mainly used, but per the Ought-to-Be Swim-lane and the Context Diagram the Group and Alex Gero recommended the use of SAP solely to support the sales process and to eliminate the Silos they currently have as they use 3 different softwares. Additionally in the context diagram the clients can be defined as the key entity for their sales process as they are the ones to approve the sales orders and contracts for future advertising business and also receive and pay off the invoices. Without the clients BrightLine would not currently be in business.
Next we have the Ought-to-Be Swim-Lane Chart. As we can see it all starts with the Client placing an order with the Account Executive who then will execute the order. Once they execute the order the Sales Manager will review the current data and then if acceptable will enter it into the Database which is SAP. But after this is added to SAP accounting who is the final approval in the process will need to review and approve as well. If they do not approve the sales order then the Manager will have to re review and potentially send it back to the Account Executive. The same goes for if the Sales Manager does not accept the initial Sales Order then a re review or even a new sales order may be needed to proceed. If all goes well and the Sales Order is fully approved then the Account Executive must try to achieve a long term contract with the Client. This process is not easy and is sometimes rarely achieved but these long term contracts allow BrightLine to continue to succeed and achieve more profit and investor cash going forward. If the contract is accepted by the Client this contract needs to go through full review with the Mangers and Accounting and if any kick backs happen both Managers and Account Executives need to fully review the contract details for any issues. Once accepted and input into SAP the main objective for the Account Executive is to support the Clients needs for the whole life of the Contract.
The sales process hones on key investors other than Networks who they sell product to. The investors are key because this is what keeps BrightLine afloat. The more investors they pitch and sell to the more likely they are to stay in business. While yes they have made strides in becoming a key contributor in the Advertising sector they still need sales and investments to continue their great work. Additionally with the help of SalesForce they are able to capture their current profits made and customers reached, therefore showing positive growth for BrightLine.
Finally, while BrightLine seeks out more sales to build up their standard processes, establishing connections, advertising and launching campaigns are the focal points to remain engaged in the industry This can allow BrightLine to become one of the more promising Advertising Agencies in America. While they continue to make great strides, Sales and the other processes need to be aligned to continue their success.
