Throughout this report we will analyze, BrightLine Partners LLC, “the standard” for advanced CTV ad experiences. That is our group’s objective of this blog, to report and analyze how BrightLine conducts business, with a detailed analysis of structured/dynamic processes. Following this thorough analysis, we will subsequently be able to make suitable recommendations on how to better manage or utilize these systems. Another aspect to this report will be focused on learning the ins and outs of how this company advertises, and acquires new clientele.
This is a relatively small company, according to indeed, employing around 100 people. The only current location of the business is in New York, New York. As to the capital that allows Brightline to run, this business has three major investors. As well as plenty of revenue, with the company being private this information was hard to obtain, so the best estimate we have is revenue being between $5 Million- $25 Million.
WHAT IS BRIGHTLINE?
BrightLine is the industry standard for advanced advertising working with most recognizeable major broadcasting platforms such as NBCU or Hulu. Brightline's services entail: create, deliver, and measure dynamic or interactive engaging ads across the entire Advanced-TV landscape. Brightline is able to do this so effectively by using their proprietary Build-Once- Run-Everywhere technology allowing the AD to work agnostically with all first party video and display ad servers subsequently allowing the client to only have one server for all Over-The-Top opportunities.
Founded over a decade ago, BrightLine was the first company to pioneer interactive television solutions for brands. Today BrightLine offers the industry’s most powerful Advanced TV technology suite that gives marketers a plug-and-play solution to take advantage of the entire scale of Over-The-Top (OTT), connected TV, and Smart TV advertising opportunities. This solution is through the prior mentioned proprietary Build-Once-Run-Everywhere technology. Fortune 100 companies rely on BrightLine’s unprecedented reach to engage their audiences with interactive ads across broadcast and cable stations, including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, and OTT delivery platforms, including Roku, Samsung, Apple, Amazon, Microsoft (Xbox) and Sony (PlayStation), as well as leading ad networks and Demand-Side-Platforms (DSPs).
WHAT DOES BRIGHTLINE DO?
BrightLine builds, serves, and delivers enhanced ads for Connected TV across the largest available footprint of media partners and OTT technologies.
Dynamic Overlay
Audiences are served personalized spots, tailored to their location, behavior, or interests.
Examples: Store Locator, Local Weather, Local Sports Team Info
In-Stream Scrollable Overlay
Viewers engage with brand creative in-stream, during enhanced commercials.
Examples: Product Gallery, Character Gallery, Builder
Click to Full-Screen Microsite
Viewers click from a spot to a full-screen immersive experience, featuring long-form and additional brand content.
Examples: Video Gallery, Image/Product Gallery, Trivia
Real-time TV Analytics
BrightLine's ad solutions come armed with IQ™ - the only measurement platform built exclusively for Connected TV/OTT, enabling real-time monitoring and optimization by media vendors and devices.
- Real-time monitoring via an IQ™ performance dashboard
- On-the-fly content optimization
- A suite of turnkey custom analytics
- Easy integration with third-party measurement technology
- Add-ons include:
- Ad effectiveness studies from third-party partners
- Controlled behavior testing
- Audience profiling
- Comprehensive campaign wrap-up